Privacy Policy

NOVA ("we," "our," or "us") is committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketplace platform and services.

By using NOVA, you consent to the data practices described in this policy. If you do not agree with the practices described in this policy, please do not use our services.

Personal Information: When you create an account, we collect information such as your name, email address, phone number, billing address, and payment information.

Business Information: For sellers, we collect business details including EIN, business name, tax information, and bank account details for payments.

Membership and Service Data: We collect information about your membership tier selections, value-added service subscriptions, and usage of premium features.

Integration Data: For sellers using third-party integrations (Alibaba, Temu, Amazon FBA), we collect necessary API credentials, supplier information, and fulfillment data to provide these services.

Escrow and Financial Data: For our DOVA Guarantee Lite buyer protection system, we collect and temporarily hold transaction data, refund requests, dispute information, and escrow account balances. We track escrow hold percentages, release dates, and refund processing history to ensure proper buyer protection and seller accountability.

Transaction Data: We collect information about your purchases, sales, browsing history, search queries, and interactions with our platform.

Technical Information: We automatically collect device information, IP addresses, browser type, operating system, and usage analytics.

Communications: We may collect information from your communications with us, including customer support interactions and feedback.

We use your information for the following purposes:

• Providing and maintaining our marketplace services
• Processing transactions and payments
• Creating and managing user accounts
• Communicating with you about orders, updates, and support
• Personalizing your experience and recommendations
• Preventing fraud and ensuring platform security
• Operating our DOVA Guarantee Lite escrow system for buyer protection
• Processing refunds and resolving disputes through escrow funds
• Complying with legal obligations and tax requirements
• Improving our services through analytics and research
• Marketing and promotional communications (with consent)
• Resolving disputes and enforcing our terms

With Other Users: Certain information (such as seller business names and buyer shipping addresses) is shared to facilitate transactions.

Service Providers: We share information with trusted third-party service providers who assist us in operating our platform, processing payments, and providing customer support.

Integration Partners: For sellers using third-party integrations, we share necessary information with Alibaba, Temu, Amazon FBA, and other integrated services to provide sourcing and fulfillment capabilities. This sharing is limited to what's necessary for service functionality.

Financial Service Providers: We share transaction and escrow data with payment processors, banking partners, and financial institutions to operate our escrow system, process refunds, and maintain secure financial operations. This includes sharing escrow balance information, transaction histories, and refund processing data as necessary for buyer protection services.

Legal Requirements: We may disclose information when required by law, court order, or to protect our rights and the safety of our users.

Business Transfers: In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction.

Consent: We may share information with your explicit consent for specific purposes not covered in this policy.

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Encryption: We use industry-standard encryption to protect sensitive data in transit and at rest.

Access Controls: We limit access to personal information to authorized personnel who need it for business purposes.

Escrow Security: Escrow funds and related financial data are protected with additional security layers including segregated accounts, multi-factor authentication, and regular security audits. Access to escrow systems is restricted to authorized financial operations personnel only.

Regular Audits: We conduct regular security assessments and updates to maintain the integrity of our systems.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our platform.

Essential Cookies: Required for basic platform functionality, including authentication and security.

Analytics Cookies: Help us understand how users interact with our platform to improve our services.

Marketing Cookies: Used to deliver personalized advertisements and track campaign effectiveness.

You can control cookie preferences through your browser settings, but disabling certain cookies may affect platform functionality.

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your data to another service provider
• Restriction: Request limitation of how we process your information
• Objection: Object to certain types of processing, including marketing
• Withdraw Consent: Withdraw consent for processing where consent is the legal basis

Note on Escrow Data: While you have rights over your personal information, escrow-related financial data may be subject to retention requirements for legal, regulatory, and buyer protection purposes. We will explain any limitations when responding to your requests.

To exercise these rights, please contact us using the information provided in the "Contact Us" section below.

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy.

Account Information: Retained while your account is active and for a reasonable period after closure.

Transaction Records: Retained for tax, legal, and accounting purposes as required by law.

Escrow Data: Escrow transaction records, refund histories, and dispute information are retained for 7 years after transaction completion for legal compliance, audit purposes, and potential dispute resolution. Escrow balance information is retained while funds are held and for 3 years after release.

Marketing Data: Retained until you opt out or withdraw consent.

When information is no longer needed, we securely delete or anonymize it in accordance with our data retention policies.

NOVA operates globally, and your information may be transferred to and processed in countries other than your country of residence.

We ensure that international transfers are protected by appropriate safeguards, including standard contractual clauses and adequacy decisions where applicable.

By using our services, you consent to the transfer of your information to countries that may have different data protection laws than your country of residence.

NOVA is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.

If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information promptly.

Parents or guardians who believe their child has provided personal information to us should contact us immediately.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

We will notify you of material changes by posting the updated policy on our platform and updating the "Last Updated" date.

Your continued use of our services after changes are posted constitutes acceptance of the updated Privacy Policy.

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Privacy Officer: privacy@nova.com
• General Support: support@nova.com
• Phone: 1-800-NOVA-HELP
• Mail: NOVA Privacy Team, [Address]

We will respond to your privacy-related inquiries within 30 days of receipt.